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Marketing Cook Book Bundle
3 + 1 Pack Bundle
What’s Covered?
Objectives Introduction to Marketing Management Difference between Selling and Marketing Process of Marketing Management. Marketing Tasks. Scope of Marketing. Core Concept of Marketing. Demand Management in Marketing. Marketing Management Philosophies Production Concept. Product Concept. Selling Concept. Marketing Concept. Social Marketing Concept. Holistic Concept Marketing in Economic Development Process Marketing Environment. Identification of market Market Segmentation STP Approach Market Information System (MIS) Market Research Consumer Behaviour Demand Forecasting Product Product Classification. Product Strategies. New Product Development. Product Life Cycle and Marketing Mix. Branding Strategy Labeling Strategy Packaging Strategy Pricing Methods and Strategy. Distribution System Function of Wholesaler and Retailer Marketing Communication (IMC) Tools of Promotion Promotional Strategy Marketing of Services Rural Marketing International Marketing Digital Marketing Marketing through Social Channels Marketing Green Marketing
Definition and Overview Economic Factors Socio-cultural Factors Technological Factors Political and Legal Factors Competitive Landscape Definition and Importance Strategies for Effective Positioning Case Studies Advertising Public Relations Sales Promotion Personal Selling Digital Marketing Integrated Marketing Communication (IMC) Pricing Strategies Factors Influencing Pricing Decisions Pricing Models Price Elasticity of Demand Methods of Sales Forecasting Importance in Marketing Planning Challenges in Sales Forecasting Market Analysis Strategic Planning Implementation Control and Evaluation Competitive Analysis Competitive Advantage Strategies for Managing Competition Importance of Customer Service Customer Relationship Management (CRM) Service Quality Characteristics of Rural Markets Challenges and Opportunities Strategies for Successful Rural Marketing
Introduction Definition of Consumer Behavior Managerial and Consumer Perspective on Consumer Behaviour Consumer Rights and Social Responsibility Trends in Consumer Behaviour Application of Consumer Behaviour in Marketing Summary Additional Reading Self-Assessment Questions Introduction Nature of Consumer Behaviour Concept and Need for Studying Consumer Behaviour Importance of Consumer Behaviour Consumer Behaviour and Marketing Management Consumer Behaviour and Market Segmentation Criteria and Strategies for Market Segmentation Introduction History of Consumer Research The Value of Consumer Research Consumer Research Process Summary Introduction Meaning of Consumer Psychographic Inventory Constructing a Psychographic Inventory Psychographic Segmentation Application of Psychographic Analysis Summary Introduction Definition and Meaning of Consumer Attitude Nature and Components of Attitudes Factors Involved in the Formation of Attitudes Theories of Attitudes Models of Attitude Measurement of Attitudes Introduction Definition and Meaning of Social Class Measurement of Social Class Characteristics Features of Social Class Lifestyle Profiles of the Social Class Summary Introduction Characteristics of Culture Cultural Influence Cultural Value and Consumer Behaviour Culture and Product Social Implication of Culture
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