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Why Buy This Book?
- Strategic Impact: Develop a strategic mindset for long-term product success.
- Data-Driven Decisions: Make informed decisions backed by robust data analysis.
- Leadership Impact: Develop leadership skills to guide and inspire your team.
- Product-Market Fit: Learn strategies to achieve a strong product-market fit.
What exactly do I get in this?
3 + 1 Pack Bundle
What’s Covered?
Table of content
• Who’s Driving Your Company?
✔ Introduction
✔ Technology-Driven: Take My Road
✔ Sales-Driven: A Cruising Taxi
✔ Market-Driven: Driven to Success
✔ Summary
• Product Management Team
✔ Introduction
✔ Your Role
✔ Jack of All Roles, Master of None
✔ Breaking It Down
✔ Roles and Goals
✔ Blackblot Product Management Team Model
✔ Odd Couple(s)
✔ Roles and Activities
✔ Solution
✔ Summary
• Product Definition Team
✔ Introduction
✔ Key Concepts
✔ Market Requirements
✔ Blackblot Product Frames Model
✔ Product Definition Foundation Documents
✔ Blackblot Product Definition Team Model
✔ Product Delivery Process
✔ Conclusion
• Crafting Market Requirements
✔ Introduction
✔ Voice of the Customer
✔ Market Requirements Document
✔ Blackblot Procedural Requirements Management Model
✔ Directive
✔ Constraints
✔ Rationales and Sources
✔ Presentment Modes
✔ Whole Picture
✔ Verifying Wholeness
✔ Market Requirements and Engineering
✔ Market Requirements Database
✔ Summary
• Concept of Marketing
✔ Introduction
✔ Business Domains
✔ Marketing Domain
✔ Marketing Domain Disciplines
✔ Blackblot Marketing Model
✔ Product Marketing Methods
✔ Corporate Marketing Methods
✔ Marketing Communications Methods
✔ Corporate Organizational Structures
✔ Marketing and Strategies
✔ Marketing and Plans
✔ Summary
• Value-Marketing Model
✔ Introduction
✔ Value Concept
✔ Value Formula Scale
✔ Value Concept Application
✔ Internal Value Marketing Dynamics
✔ External Value Marketing Dynamics
✔ Creating Superior Perceived Value
✔ Product Marketing Messages
✔ Value Messages’ Foundational Knowledge
✔ PMTK Market Messaging Model
✔ PMTK Marketing Messages Model and Plan
✔ Summary
• Extending Product Life Cycle Stages
✔ Introduction
✔ Product Life Cycle Model Assumptions
✔ Product Life Cycle Model Stages
✔ Reasons for Extending the PLC
✔ Strategies for Extending the PLC
✔ Product Planning Strategies for Extending the PLC
✔ Product Marketing Strategies for Extending the PLC
✔ Strategy Application within the PLC Model
✔ Limitations of the PLC Model
✔ Benefits of the PLC Model
✔ Conclusion
• Product Management Glossary
✔ Product Management Terms and Definitions
✔ Product Management Glossary Description
• PMTK Introduction
✔ PMTK Index
✔ PMTK Overview
✔ PMTK Synopsis
✔ PMTK Background
✔ PMTK Scope
✔ PMTK Use Convention
• PMTK Models
✔ PMTK Core Models
✔ PMTK Action Model
✔ PMTK Flow Model
✔ PMTK Task Model
✔ PMTK Support Models
✔ PMTK Action-Team Model
✔ PMTK MVP Model
✔ PMTK PRM Model
✔ PMTK Problem Echelon Model
✔ PMTK Product Tree Model
✔ PMTK Concept Models
✔ Blackblot Product Management Team Model
✔ Blackblot Product Definition Team Model
✔ Blackblot Product Frames Model
✔ Blackblot Marketing Model
• PMTK Templates
✔ Product Planning
✔ PRM Market Requirements Document (MRD) – Template V. 4.0
✔ PRM Product Requirements Document (PRD) – Template V. 4.0
✔ PMTK Market Requirements Document (MRD) – Template V. 4.0
✔ Use Cases – Template V. 4.0
✔ Product Roadmap – Template V. 4.0
✔ MVP Pricing Model – Template V. 4.0
✔ Win/Loss Analysis Questionnaire – Template V. 4.0
✔ Win/Loss Analysis Report – Template V. 4.0
✔ Customer Visit – Guidelines V. 4.0
✔ Product Marketing
✔ Business Case – Template V. 4.0
✔ Competitor Analysis – Template V. 4.0
✔ Product Comparison – Template V. 4.0
✔ Corporate Mission – Template V. 4.0
✔ Product Positioning – Template V. 4.0
✔ Sales Axioms – Template V. 4.0
✔ Problem/Solution/Feature/Benefit – Template V. 4.0
✔ Unique Selling Proposition – Template V. 4.0
✔ Market Plan – Template V. 4.0
✔ Company Profile – Template V. 4.0
✔ Product Backgrounder – Template V. 4.0
✔ Collateral Matrix – Guidelines V. 4.0
✔ Press Release Questionnaire – Template V. 4.0
✔ Lead Generation – Template V. 4.
✔ Process Efficiency
✔ Meeting Rules – Guidelines V. 4.0
✔ Management by Objectives (MBO) – Guidelines V. 4.0
✔ Decision Making – Guidelines V. 4.0
✔ Deliverable Sign-Off – Guidelines V. 4.0
✔ Generic Document – Template V. 4.0
✔ Bundle Book – Guidelines V. 4.0
✔ Gap Analysis – Template V. 4.0
✔ Performance Review – Template V. 4.0
✔ PMTK Personnel Management
✔ Curriculum Vitae – Template V. 4.0
✔ Professional Development Plan – Template V. 4.0
✔ PMTK Role Descriptions – Guidelines V. 4.0
✔ PMTK Job Description – Template V. 4.0
✔ PMTK Interview Process – Guidelines V. 4.0
✔ PMTK Implementation
✔ PMTK Implementation Plan – Template V4.0
Table of content
✔ Behind Every Great Product 5
✔ Technology-Powered Products and Services
✔ Startups: Getting to Product/Marketing Fit
✔ Growth-Stage Companies: Scaling to Success
✔ Enterprise Companies: Consistent Product Innovation
✔ The Root Causes of Failed Product Efforts
✔ Beyond Lean and Agile
✔ Key Concepts
✔ Principles of Strong Product Teams
✔ The Product Manager
✔ The Product Designer
✔ The Engineers
✔ Product Marketing Managers
✔ The Supporting Roles
✔ Profile: Jane Manning of Google PEOPLE @ SCALE 7
✔ The Role of Leadership
✔ The Head of Product Role
✔ The Head of Technology Role
✔ The Delivery Manager Role
✔ Principles of Structuring Product Teams
✔ Profile: Lea Hickman of Adobe
✔ The Problems with Product Roadmaps
✔ The Alternative to Roadmaps
✔ Product Vision and Product Strategy
✔ Principles of Product Vision
✔ Principles of Product Strategy
✔ Product Principles
✔ The OKR Technique
✔ Product Team Objectives
✔ Product Objectives @ Scale
✔ Product Evangelism
✔ Profile: Alex Pressland of the BBC
✔ Principles of Product Discovery
✔ Discovery Techniques Overview
✔ Opportunity Assessment Technique
✔ Customer Letter Technique
✔ Startup Canvas Technique
✔ Story Map Technique
✔ Customer Discovery Program
✔ Profile: Martina Lauchengco of Microsoft
✔ Customer Interviews
✔ Concierge Test Technique
✔ The Power of Customer Misbehavior
✔ Hack Days
✔ Principles of Prototypes
✔ Feasibility Prototype Technique
✔ User Prototype Technique
✔ Live-Data Prototype Technique
✔ Hybrid Prototype Technique
✔ Testing Usability
✔ Testing Value
✔ Demand Testing Techniques
✔ Qualitative Value Testing Techniques
✔ Quantitative Value Testing Techniques
✔ Testing Feasibility
✔ Testing Business Viability
✔ Profile: Kate Arnold of Netflix
✔ Discovery Sprint Technique
✔ Pilot Team Technique
✔ Weaning an Organization Off Roadmaps
✔ Managing Stakeholders
✔ Communicating Product Learnings
✔ Profile: Camille Hearst of Apple
✔ Good Product Team/Bad Product Team
✔ Top Reasons for Loss of Innovation
✔ Top Reasons for Loss of Velocity
✔ Establishing a Strong Product Culture
Table of content
• INTRODUCTION
• FINDING PRACTICE PARTNERS AND BONUS RESOURCES
✔ Find PM Practice Partners
✔ Interview Evaluation Sheets
✔ PM Interview Cheat Sheet
✔ Two-Week PM Interview Plan
✔ Common assumptions to know and memorize
• STUDY GUIDES FOR COVETED TECH FIRMS
✔ 30-Day Google PM Study Guide
✔ 30-Day Facebook PM Study Guide
✔ 36-Day Amazon PM Study Guide
• ABBREVIATIONS, TERMS AND CONCEPTS
✔ Abbreviations
✔ Terms and Concepts
• FREQUENTLY ASKED QUESTIONS
• ANALYTICS: ESTIMATION
✔ Cars in Seattle
✔ Gmail Costs
✔ Revenue from YouTube Red
✔ Storing Google Maps
✔ How Many G Suite Users
✔ Google Buses
✔ Gmail Ads Revenue
✔ Potential Users in Ireland
✔ Dropbox in Paris
✔ Amazon Echo Partnership
✔ Facebook’s Ad Revenue
✔ Product Management Interview Cook Book
✔ Kinect Sports
✔ Apple and Lyft Partnership
✔ NYC Uber Driver
✔ Uber Drivers
✔ Cab Ads for the Burrito Shop
✔ Driverless Car Purchases 2020
✔ College Campus Bandwidth
✔ Planes in the Air
✔ Monthly Reviews on Yelp
• ANALYTICS: DATA SCIENCE
✔ Tying Strings
✔ University Acceptance Rate
✔ Ladder of N Steps
✔ Counting Handshakes
✔ Weighing 27 Balls
• ANALYTICS: PRICING NEW PRODUCTS
✔ Google Driverless Car Pricing
✔ Pricing UberX
✔ Google and Teleportation
• ANALYTICS: PRICING EXISTING PRODUCTS
✔ Kindle Pricing at Target
✔ AWS Price Reduction.
• ANALYTICS: ROI
✔ Kindle Pricing Error
✔ Apple iPhone LTV
• PRODUCT DESIGN: CUSTOMER JOURNEY MAP EXERCISES
✔ Expedia Journey
✔ Airbnb Journey
✔ Job Search Journey
✔ Home Improvement Journey
✔ Customer Service Journey
✔ Online Course Journey
✔ UX Candidate Recruiting
• PRODUCT DESIGN: PAIN POINT EXERCISES
✔ Child’s 1st Birthday Party
✔ Best Handyman
✔ Job Search Pain Points
✔ Product Management Interview Cook Book
✔ Finding Someone to Do Taxes
• PRODUCT DESIGN: BRAINSTORM EXERCISES
✔ Validating the Newsfeed
✔ Internet Car
✔ Voice-User Interface for Job Search
✔ Mood API
✔ Relatable Review
✔ Image Search for Recruiting
✔ Restaurant Hours
✔ Better Phone Batteries
✔ Traffic Cones
• PRODUCT DESIGN: PUTTING IT TOGETHER
✔ People You May Know
✔ Design In-Game Store Menus
✔ Amazon Home & Lighting
✔ Adding to Amazon Prime
✔ Recommendation Algorithm for Amazon Video
✔ Changing Amazon Prime
✔ Improving Facebook Login
✔ Instagram UX
✔ Bing’s Salesperson Use Case
✔ Improve Facebook for the Web
✔ Improve Facebook Mobile
✔ Improving Pinterest
✔ Improving Amazon
✔ Improving Dropbox
✔ Improving Google Play Store
✔ Improving Google Hangouts
✔ Monetizing Google Maps
✔ Disney Experience with Your Phone
✔ Mobile App Design for Nest
✔ Local Service Recommendation Engine
✔ Lego
✔ Better Starbucks
✔ Favorite Product
✔ Favorite Website
✔ Car for the Blind
✔ Phone for the Deaf
✔ ATM for the Elderly
✔ Physical Product
✔ Product Management Interview Cook Book
• METRICS: BRAINSTORMING EXERCISES
✔ Metrics for eCommerce
✔ Metrics for Two-sided Marketplaces
✔ Metrics for SaaS
✔ Metrics for Mobile Apps
✔ Metrics for Publishers
✔ Metrics for User-Generated Content Website
✔ Metrics for Support Tickets
✔ Uber KPIs
• METRICS: PRIORITIZATION EXERCISES
✔ Most Important Metric: eCommerce
✔ Most Important Metric: Two-Sided Marketplace
✔ Most Important Metric: Mobile App
• METRICS: DIAGNOSE EXERCISES
✔ Shopping Cart Conversions
✔ Mobile App Ratings
✔ CRM Conversions
✔ Reddit Posts
• METRICS: PUTTING IT TOGETHER
✔ Your Favorite Google Product
✔ Drop in Hits
✔ Amazon Web Services Metrics in Sydney
✔ Amazon Operations’ Employee Performance
✔ Declining Users
✔ Engagement on Dropbox
✔ Support Metrics for Dropbox
✔ Success Metric for UberPool
✔ Metrics for Uber Pick-up
✔ Slow Download on Kindle
✔ Pinterest Metrics
✔ Rehabilitation in Irish Prisons
✔ Go-To-Market and Success
• HYPOTHETICAL: OPINION
✔ Creating Product Roadmaps
✔ Product Roadmap Best Practices
✔ Prioritizing Requests
✔ Good vs. Bad Product Managers
✔ Challenges for a PM
✔ Mobile vs. Desktop Design
✔ Product Management Interview Cook Book
✔ Emerging Technology
✔ Impact of Self-Driving Cars
✔ Favorite Android Apps
✔ Product Management Definition
✔ What Do You Bring
✔ What do you like about being a PM
✔ Challenges for a PM
✔ Handling Client Feedback
• HYPOTHETICAL: PROBLEM SOLVING
✔ Amazon and CEO of Lighting Company
✔ Kindles on Christmas
✔ Overstocked Books at Amazon
✔ Vendor Failure during Holiday Season
✔ Not Hitting a Deadline
✔ User Problems
✔ Kindle Date Slip
• STRATEGY: NEW MARKET ENTRY
✔ New Markets for Amazon
✔ Dropbox in a New Market
✔ Selling on Amazon
✔ Uber’s Ultra High-End Service
✔ Next Country for Amazon Expansion
✔ Google’s Cable TV Service
• STRATEGY: LAUNCH PLAN
✔ Expedia and Train Tickets
✔ Launching Uber in New City X
• STRATEGY: OTHER
✔ Cutting a Microsoft Product
✔ Defending a Microsoft Product
✔ Dropbox in US vs. EU
✔ Microsoft Product Strategy
✔ App for Apple TV
✔ Microsoft’s Threats
✔ Buying OfferUp
✔ iPhone Exclusive Partnership
• TECHNICAL
✔ Load Balancer for google.com
✔ Dictionary for Scrabble
✔ Product Management Interview Cook Book
✔ Statistical Frequency Analysis
✔ Google Search Service
✔ Bayesian vs. AI
✔ Reducing Bandwidth Consumption
✔ Racing 15 Horses
✔ Racing 16 Horses Instead
• TRADITIONAL
✔ Why Amazon
• BEHAVIORAL
✔ Most Difficult Interaction
✔ Helping a Customer
✔ Handling a Busy Situation
✔ Risk and Failure
✔ Overcoming an Obstacle
✔ Creating an Innovative Product
✔ Learning Outside of Work
✔ Diving Deep into Data
✔ Connected ROI
✔ Earning the Trust of a Group
Table of content
• THE STRUCTURAL ANALYSIS OF INDUSTRIES
✔ Structural Determinants of the Intensity of Competition
✔ Structural Analysis and Competitive Strategy
✔ Structural Analysis and lndustry Definition
• GENERIC COMPETITIVE STRATEGIES
✔ Three Generic Strategies
✔ Stuck in the Middle
✔ Risks of the Generic Strategies
• A FRAMEWORK FOR COMPETITOR ANALYSIS
✔ The Components of Competitor Analysis
✔ Putting the Four Components Together-The Competitor Response Profile
✔ Competitor Analysis and Industry Forecasting
✔ The Need for a Competitor Intelligence System
• MARKET SIGNALS
✔ Types of Market Signals
✔ The Use of History in Identifying Signals
✔ Can Attention to Market Signals Be a Distraction?
• COMPETITIVE MOVES
✔ lndustry Instability: The Likelihood of Competitive Warfare
✔ CompetitiveMoves
✔ Commitment
✔ Focal Points
✔ A Note on Information and Secrecy
• STRATEGY TOWARD BUYERS AND SUPPLIERS
✔ Buyer Selection
✔ Purchasing Strategy
• STRUCTURAL ANALYSIS WITHIN INDUSTRIES
✔ Dimensions of Competitive Strategy
✔ Strategic Groups
✔ Strategic Groups and a Firm’s Profitability
✔ Implications for Formulation of Strategy
✔ The Strategic Group Map as an Analytical Tool
• INDUSTRY EVOLUTION
✔ Basic Concepts in lndustry Evolution
✔ Evolutionary Processes
✔ Key Relationships in lndustry Evolution
• COMPETITIVE STRATEGY IN FRAGMENTED INDUSTRIES
✔ What Makes an lndustry Fragmented?
✔ Overcoming Fragmentation
✔ Coping with Fragmentation
✔ Potential Strategic Traps
✔ Formulating Strategy
• COMPETITIVE STRATEGY IN EMERGING INDUSTRIES
✔ The Structural Environment
✔ Problems Constraining lndustry Development
✔ Early and Late Markets
✔ Strategic Choices
✔ Techniques for Forecasting
✔ Which Emerging lndustries to Enter
• THE TRANSITION TO INDUSTRY MATURITY
✔ Industry Change during Transition
✔ Some Strategic Implications of Transition
✔ Strategic Pitfalls in Transition
✔ Organizational Implications of Maturity
✔ lndustry Transition and the General Manager
• COMPETITIVE STRATEGY IN DECLINING INDUSTRIES
✔ Structural Determinants of Competition in Decline
✔ Strategic Alternatives in Decline
✔ Choosing a Strategy for Decline
✔ Pitfalls in Decline
✔ Preparing for Decline
• COMPETITION IN GLOBAL INDUSTRIES
✔ Sources and Impediments to Global Competition
✔ Evolution to Global lndustries
✔ Competition in Global lndustries
✔ Strategic Alternatives in Global lndustries
✔ Trends Affecting Global Competition
• THE STRATEGIC ANALYSIS OF VERTICAL INTEGRATION 300
✔ Strategic Benefits and Costs of Vertical lntegration
✔ Particular Strategic Issues in Forward lntegration
✔ Particular Strategic Issues in Backward lntegration
✔ Long-Term Contracts and the Economics of Information
✔ Illusions in Vertical lntegration Decisions
• CAPACITY EXPANSION
✔ Elements of the Capacity Expansion Decision
✔ Causes of Overbuilding Capacity
✔ Preemptive Strategies
• ENTRY INTO NEW BUSINESSES
✔ Entry through Internal Development
✔ Entry through Acquisition
✔ Sequenced Entry
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