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Why Buy This Book?
- Basic to Advance No matter what you know, these books teaches you from basic terms to advance level.
- All Concepts Covered With these books you learn each and every aspect of E-Commerce.
- Self Sufficient After these books, you'll have complete clarity on E-Commerce subjects.
- Global Opportunity With global rise in demand of E-Commerce subjects, opportunities are endless in terms of jobs.
What exactly do I get in this?
3 Pack Bundle
What’s Covered?
Table of content
• E-commerce: An introduction
✔ Introduction
✔ Electronic commerce defined
✔ Who should use the Internet?
✔ Why use the Internet?
✔ Demand risk
✔ Innovation risk
✔ Inefficiency risk
✔ Disintermediation
✔ Key themes addressed
✔ Outline for the book
✔ Chapter Two: The technology of electronic commerce
✔ Chapter Three: Web strategy
✔ Chapter Four: Promotion
✔ Chapter Five: Promotion and purchase
✔ Chapter Six: Distribution
✔ Chapter Seven: Service
✔ Chapter Eight: Pricing
✔ Chapter Nine: Postmodernism
✔ Conclusion
✔ Cases
✔ References
• Electronic commerce technology
✔ Introduction
✔ Internet technology
✔ Data transport
✔ Routing
✔ Addressability
✔ Infrastructure
✔ National information infrastructure
✔ Message distribution infrastructure
✔ Electronic publishing infrastructure
✔ Business services infrastructure
✔ Electronic commerce applications
✔ Electronic publishing
✔ PDF
✔ HTML
✔ HTML or PDF?
✔ Electronic commerce topologies
✔ EDI
✔ Security
✔ Access control
✔ Firewall
✔ Coding
✔ Encryption
✔ Signing
✔ Electronic money
✔ Electronic funds transfer
✔ Digital cash
✔ Ecash
✔ Credit card
✔ Secure electronic transactions
✔ SSL
✔ SET
✔ The SET components
✔ The process
✔ Cookies
✔ Conclusion
✔ Cases
✔ References
• Web strategy: Attracting and retaining visitors
✔ Introduction
✔ Types of attractors
✔ The entertainment park
✔ The archive
✔ Exclusive sponsorship
✔ The town hall
✔ The club
✔ Examples include
✔ The gift shop
✔ The freeway intersections or portals
✔ The customer service center
✔ Summary
✔ Attractiveness factors
✔ Sustainable attractiveness
✔ Strategies for attractors
✔ Broad attraction
✔ Specialized attraction
✔ Personalized attractor
✔ Conclusion
✔ Cases
✔ References
• Promotion: Integrated Web communications
✔ Introduction
✔ Internet technology for supporting marketing
✔ The Web as an integrating technology
✔ Integrated Internet Marketing
✔ The I2M matrix
✔ News stories
✔ Advertising
✔ Atmospherics
✔ Employees
✔ Litter
✔ Signs
✔ Personal experience
✔ Word of mouth
✔ Public relations
✔ Products and services
✔ Popular culture
✔ Conclusion
✔ Cases
✔ References
• Promotion& purchase: Measuring effectiveness
✔ Introduction
✔ The Internet and the World Wide Web
✔ An electronic trade show and a virtual flea market
✔ The role of the Web in the marketing communication mix
✔ Web marketing communication: a conceptual framework
✔ Caching and undercounting
✔ Conclusion
✔ Cases
✔ References
• Distribution
✔ Introduction
✔ What is the purpose of a distribution strategy?
✔ What does technology do?
✔ The death of distance
✔ The homogenization of time
✔ The irrelevance of location
✔ The Internet distribution matrix
✔ The effects of technology on distribution channels
✔ The death of distance and reassortment and sorting
✔ The death of distance and routinization
✔ The death of distance and searching
✔ The homogenization of time and reassortment/sorting
✔ The homogenization of time and routinization
✔ The homogenization of time and searching
✔ The irrelevance of location and reassortment/sorting
✔ The irrelevance of location and routinization
✔ The irrelevance of location and searching
✔ Some long-term effects
✔ Conclusion
✔ Cases
✔ References
• Service
✔ Introduction
✔ What makes services different?
✔ Cyberservice
✔ Managing intangibility
✔ Use the Web to provide evidence
✔ Use the Web site to tangibilize the intangible
✔ Sampling in cyberspace
✔ Multiplying memories
✔ Managing simultaneity
✔ Customization
✔ Managing the customer as a part-time employee
✔ Innovation as part of customer participation
✔ Service industrialization
✔ Reducing customer errors
✔ Managing heterogeneity
✔ Service standardization on the Web site
✔ Electronic eavesdropping on customers’ conversations
✔ Service quality
✔ Managing perishability
✔ Managing supply on the Web site
✔ Directing demand on the Web site
✔ Conclusion
✔ Cases
✔ References
• Pricing
✔ Introduction
✔ Web pricing and the dynamics of markets
✔ Flattening the pyramid and narrowing the scope of marketing
✔ Technology facilitates customer search
✔ Reduction of buyers’ transaction costs
✔ Customers make, rather than take, prices
✔ Customers control transactions
✔ A return to one-on-one negotiation
✔ Commoditization and efficient markets
✔ Migrating up the pyramid and more effective marketing
✔ Differentiated pricing all the time
✔ Creating customer switching barriers
✔ Use technology to de-menu pricing
✔ Be much better at differentiation: stage experiences
✔ Understand that customers may be willing to pay more
✔ Consider total purchase cost
✔ Establish electronic exchanges
✔ Maximize revenue not price
✔ Reduce the buyer’s risk
✔ Conclusion
✔ Cases
✔ References
• Post-Modernism and the Web: Societal effects
✔ Introduction
✔ What is modernism?
✔ And Post-Modernism?
✔ Fragmentation
✔ Fragmentation and the Web
✔ Dedifferentiation
✔ Dedifferentiation and the Web
✔ Hyperreality
✔ Hyperreality and the Web
✔ Time and space
✔ Time and space on the Web
✔ Paradox, reflexivity, and pastiche
✔ Paradox, reflexivity, pastiche and the Web
✔ Anti-foundationalism
✔ Anti-foundationalism and the Web
✔ Conclusion
✔ Cases
✔ References
Table of content
• Ecommerce Analytics Creates Business Value and Drives Business Growth
• The Ecommerce Analytics Value Chain
✔ Identifying and Prioritizing Demand
✔ Developing an Analytical Plan
✔ Activating the Ecommerce Analytics Environment
✔ Preparing and Wrangling Data
✔ Analyzing, Predicting, Optimizing, and Automating with Data
✔ Socializing Analytics
✔ Communicating the Economic Impact of Analytics
• Methods and Techniques for Ecommerce Analysis
✔ Understanding the Calendar for Ecommerce Analysis
✔ Storytelling Is Important for Ecommerce Analysis
✔ Tukey’s Exploratory Data Analysis Is an Important Concept in Ecommerce Analytics
✔ Types of Data: Simplified
✔ Looking at Data: Shapes of Data
✔ Analyzing Ecommerce Data Using Statistics and Machine Learning
✔ Using Key Performance Indicators for Ecommerce
• Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis
✔ Understanding Reporting
✔ Explaining the RASTA Approach to Reporting
✔ Understanding Dashboarding
✔ Explaining the LIVEN Approach to Dashboarding
✔ What Data Should I Start With in an Ecommerce Dashboard?
✔ Understanding Data Visualization
• Ecommerce Analytics Data Model and Technology
✔ Understanding the Ecommerce Analytics Data Model: Facts and Dimensions
✔ Explaining a Sample Ecommerce Data Model
✔ Understanding the Inventory Fact
✔ Understanding the Product Fact
✔ Understanding the Order Fact
✔ Understanding the Order Item Fact
✔ Understanding the Customers Fact
✔ Understanding the Customer Order Fact
✔ Reviewing Common Dimensions and Measures in Ecommerce
• Marketing and Advertising Analytics in Ecommerce
✔ Understanding the Shared Goals of Marketing and Advertising Analysis
✔ Reviewing the Marketing Lifecycle
✔ Understanding Types of Ecommerce Marketing
✔ Analyzing Marketing and Advertising for Ecommerce
✔ What Marketing Data Could You Begin to Analyze?
• Analyzing Behavioral Data
✔ Answering Business Questions with Behavioral Analytics
✔ Understanding Metrics and Key Performance Indicators for Behavioral Analysis
✔ Reviewing Types of Ecommerce Behavioral Analysis
• Optimizing for Ecommerce Conversion and User Experience
✔ The Importance of the Value Proposition in Conversion Optimization
✔ The Basics of Conversion Optimization: Persuasion, Psychology, Information Architecture, and Copywriting
✔ The Conversion Optimization Process: Ideation to Hypothesis to Post-Optimization Analysis
✔ The Data for Conversion Optimization: Analytics, Visualization, Research, Usability, Customer, and Technical Data
✔ The Science Behind Conversion Optimization
✔ Succeeding with Conversion Optimization
• Analyzing Ecommerce Customers
✔ What Does a Customer Record Look Like in Ecommerce?
✔ What Customer Data Could I Start to Analyze?
✔ Questioning Customer Data with Analytical Thought
✔ Understanding the Ecommerce Customer Analytics Lifecycle
✔ Defining the Types of Customers
✔ Reviewing Types of Customer Analytics
✔ Segmenting Customers
✔ Performing Cohort Analysis
✔ Calculating Customer Lifetime Value
✔ Determining the Cost of Customer Acquisition
✔ Analyzing Customer Churn
✔ Understanding Voice-of-the-Customer Analytics
✔ Doing Recency, Frequency, and Monetary Analysis
✔ Determining Share of Wallet
✔ Scoring Customers
✔ Predicting Customer Behavior
✔ Clustering Customers
✔ Predicting Customer Propensities
✔ Personalizing Customer Experiences
• Analyzing Products and Orders in Ecommerce
✔ What Are Ecommerce Orders?
✔ What Order Data Should I Begin to Analyze?
✔ What Metrics and Key Performance Indicators Are Relevant for Ecommerce Orders?
✔ Approaches to Analyzing Orders and Products
✔ Analyzing Products in Ecommerce
✔ Analyzing Merchandising in Ecommerce
✔ What Merchandising Data Should I Start Analyzing First?
• Attribution in Ecommerce Analytics
✔ Attributing Sources of Buyers, Conversion, Revenue, and Profit
✔ Understanding Engagement Mapping and the Types of Attribution
✔ The Difference between Top-Down and Bottom-Up Approaches to Attribution
✔ A Framework for Assessing Attribution Software
• What Is an Ecommerce Platform?
✔ Understanding the Core Components of an Ecommerce
✔ Understanding the Business Functions Supported by an Ecommerce Platform
✔ Determining an Analytical Approach to Analyzing the Ecommerce Platform
• Integrating Data and Analysis to Drive Your Ecommerce Strategy
✔ Defining the Types of Data, Single-Channel to Omnichannel
✔ Integrating Data from a Technical Perspective
✔ Integrating Analytics Applications
✔ Integrating Data from a Business Perspective
• Governing Data and Ensuring Privacy and Security
✔ Applying Data Governance in Ecommerce
✔ Applying Data Privacy and Security in Ecommerce
✔ Governance, Privacy, and Security Are Part of the Analyst’s Job
• Building Analytics Organizations and Socializing Successful Analytics
✔ Suggesting a Universal Approach for Building Successful Analytics Organizations
✔ Determine and Justify the Need for an Analytics Team
✔ Gain Support for Hiring or Appointing a Leader for Analytics
✔ Hire the Analytics Leader
✔ Gather Business Requirements
✔ Create the Mission and Vision for the Analytics Team
✔ Create an Organizational Model
✔ Hire Staff
✔ Assess the Current State Capabilities and Determine the Future State Capabilities
✔ Assess the Current State Technology Architecture and Determine the Future State Architecture
✔ Begin Building an Analytics Road Map
✔ Train Staff
✔ Map Current Processes, Interactions, and Workflows
✔ Build Templates and Artifacts to Support the Analytics Process
✔ Create a Supply CONTENTS xi -and-Demand Management Model
✔ Create an Operating Model for Working with Stakeholders
✔ Use, Deploy, or Upgrade Existing or New Technology
✔ Collect or Acquire New Data
✔ Implement a Data Catalog, Master Data Management, and Data Governance
✔ Meet with Stakeholders and Participate in Business Processes, and Then Socialize Analysis on a Regular Cadence and Periodicity
✔ Do Analysis and Data Science and Deliver It
✔ Lead or Assist with New Work Resulting from Analytical Processes
✔ Document and Socialize the Financial Impact and Business Outcomes Resulting from Analysis
✔ Continue to Do Analysis, Socialize It, and Manage Technology While Emphasizing the BusinessImpact Ad Infinitum
✔ Manage Change and Support Stakeholders
• The Future of Ecommerce Analytics
✔ The Future of Data Collection and Preparation
✔ The Future Is Data Experiences
✔ Future Analytics and Technology Capabilities
Table of content
• Marketing Management
✔ Definition and Overview
• Current Marketing Environment in India
✔ Economic Factors
✔ Socio-cultural Factors
✔ Technological Factors
✔ Political and Legal Factors
✔ Competitive Landscape
• Product Positioning
✔ Definition and Importance
✔ Strategies for Effective Positioning
✔ Case Studies
• Promotion Mix
✔ Advertising
✔ Public Relations
✔ Sales Promotion
✔ Personal Selling
✔ Digital Marketing
✔ Integrated Marketing Communication (IMC)
• Pricing
✔ Pricing Strategies
✔ Factors Influencing Pricing Decisions
✔ Pricing Models
✔ Price Elasticity of Demand
• Sales Forecasting
✔ Methods of Sales Forecasting
✔ Importance in Marketing Planning
✔ Challenges in Sales Forecasting
• Strategic Marketing Process
✔ Market Analysis
✔ Strategic Planning
✔ Implementation
✔ Control and Evaluation
• Dealing with Competition
✔ Competitive Analysis
✔ Competitive Advantage
✔ Strategies for Managing Competition
• Servicing Marketing
✔ Importance of Customer Service
✔ Customer Relationship Management (CRM)
✔ Marketing Management Cook Book Service Quality
• Rural Marketing
✔ Characteristics of Rural Markets
✔ Challenges and Opportunities
✔ Strategies for Successful Rural Marketing
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