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Why Buy This Book?
- Problem-Solving: Solutions to common digital marketing challenges.
- Future Outlook: Insights into the future of digital marketing trends.
- Time Efficiency: Maximizing results with time-efficient tactics.
- Current Trends: Up-to-date information on the latest industry trends.
What exactly do I get in this?
3 + 1 Pack Bundle
What’s Covered?
Table of content
• The Basics of Digital Marketing
✔ Introduction
✔ What is Digital Marketing?
✔ Types of Digital Marketing
✔ Digital Marketing Trends
✔ Summary
• Web Analytics
✔ Introduction
✔ What is Web Analytics?
✔ Off-site Web Analytics
✔ On-site Web Analytics
✔ Reasons for Using Web Analytics
✔ Various Subtopics of Web Analytics
✔ Methods of Measuring Web Traffic
✔ Basic Metrics
✔ Using Log Files
✔ Page Tagging
✔ Determining Geographical Location
✔ Click Analytics
✔ Google Analytics
✔ Summary
• The Basics of Conversion Optimization
✔ Introduction
✔ What is Conversion Optimization?
✔ What Conversion Optimization is Not
✔ Important Terms to Remember
✔ Calculating Conversion Rate Optimization
✔ Elements of the CRO Process
✔ The Numbers
✔ Making Sense of CRO
✔ The Ideal CRO
✔ Metrics to Help You Understand CRO
✔ Summary
• The Basics of Search Engine Marketing
✔ Introduction
✔ What is Search Engine Marketing (SEM)?
✔ The Definition
✔ Advantages of SEM
✔ Internet Marketing: Search Engine Marketing
✔ Paid Methods
✔ Pay-Per-Click Advertising (PPC)
✔ Cost-Per-Thousand Impressions (CPM)
✔ Ad Formats
✔ The Position of Search Engine Marketing Today
✔ Search Engine Optimization and Search Engine Marketing
✔ The Importance of SEM
✔ Summary
• The Basics of Social Media Marketing
✔ Introduction
✔ What is Social Media Marketing (SMM)?
✔ Social Media Platforms
✔ Facebook
✔ Twitter
✔ Google+
✔ LinkedIn
✔ YouTube
✔ Foursquare
✔ Social Media Marketing Strategy
✔ Steps
✔ Benefits of Social Media Marketing
✔ Summary
• The Basics of Search Engine Optimization
✔ Introduction
✔ Essentials of Search Engine Optimization
✔ SEO Elements
✔ On-Page SEO
✔ SEO Content Writing
✔ Code Optimization
✔ Inbound Links
✔ Origin and History of SEO
✔ Types of SEO (White hat, Black hat, Grey hat)
✔ Mistaken Beliefs About SEO
✔ What SEO Can and Cannot Do
✔ SEO Disclaimers
✔ Off-Site SEO
✔ Tips and Tricks of SEO
✔ Summary
• Email Marketing
✔ Introduction
✔ What is Email Marketing?
✔ Debunking the Myth
✔ Why Email Marketing?
✔ How Email Marketing Works
✔ Tips, Tricks, and Considerations
✔ Email Marketing Services
✔ Summary
• Affiliate Marketing
✔ Introduction
✔ What is Affiliate Marketing?
✔ How Does Affiliate Marketing Work?
✔ Marketing Techniques
✔ Types of Affiliate Marketing (Pay per Sale, Pay per Lead, Pay per Click)
✔ Benefits of Affiliate Marketing
✔ Different Affiliate Marketing Programs
✔ Summary
• Steps to Develop Internet Marketing Strategy
✔ Build Your Marketing Framework
✔ Focus on Your Customers
✔ Develop Your Own Story
✔ Take Advantage of SEM
✔ Launch Social Strategy
✔ Build Your Community
✔ Increase Traffic
✔ Increase Conversions
✔ Analyze and Get Feedback from the Community
✔ Summary
• Lead Generation
✔ What is a Lead?
✔ Generating Leads
✔ Lead Generation Process
✔ Hosting a Survey
✔ Refining Your Approach
✔ Sharing a Coupon
✔ Content
✔ Summary
• Internet Marketing for Mobile Devices
✔ How to Optimize Your Website for Mobile Devices
✔ Use Responsive Design
✔ Separate Pages or URLs for Mobile
✔ Mobile Marketing in Local Searches
✔ Importance of Mobile Optimization
✔ Summary
Table of content
• Introduction to SEO
✔ SEO Tools
✔ The Goal of Search Engines & How They Work
✔ Origins of the Web
✔ Commercialized Cat & Mouse
• Getting Started with SEO
✔ Picking a Product
✔ Picking a Domain Name
✔ Choosing a Domain Name
✔ Domain Registration & Hosting
✔ Hosting
• Website Optimization
✔ Analytics
✔ Analytics
✔ Keyword Selection
✔ Keywords
✔ Page Optimization
✔ Meta Tags
✔ Page Title Tag Done Wrong
✔ Page Title Tag Done Right
✔ Information Scent
✔ Home Page Optimization
✔ Internal Linking
✔ Navigation
✔ Site Optimization
✔ Optimizing Your Page Copy
✔ Building Content
• Link Building and Promotion
✔ Registering With Directories
✔ General Directories
✔ Niche Directories
✔ The Active Web
✔ Link Building
✔ Text in Incoming Links
✔ Exchanging Links
✔ Requesting Links
✔ Evaluating the Quality of a Link
✔ Free Links & Buying Links
• Dealing with Algorithm Changes
✔ When Algorithm Changes Occur
✔ Problems with Manufacturing Relevancy
✔ Real versus Artificial
✔ Things Google Can Track
✔ Is Your Site Future Ready?
• Social Elements of SEO
✔ Social Considerations
✔ The Social Elements of Relevancy
• SEO Best Practices and Tips
✔ Appearing Natural
✔ Closing Tips
✔ SEO as a Standalone Product
✔ Starting from Broke
✔ Questions, Comments & Concerns
• Search Engines and Directories
✔ Search Engines versus Directories
✔ Submitting Your Site
✔ The Major Search Engines
✔ Google
✔ Yahoo! Search
✔ Microsoft
✔ Ask
✔ Comparing Search Results
• Advanced SEO Strategies
✔ Customizing Your Browser for SEO
✔ Problems with Manufacturing Relevancy
✔ Real versus Artificial
✔ Things Google Can Track
✔ My Tinfoil Hat Theories…
• Troubleshooting and Common Issues
✔ When Results Don’t Show
✔ SEO Worst Practice Manual
✔ Other Problems
• Paid Inclusion and PPC
✔ Speeding Things Up: Paid Inclusion
✔ Other Search Engines
✔ Before You Start
✔ What is Pay-Per-Click?
✔ Yahoo! Search Marketing
✔ Ad Writing Tips
✔ Earning (and Buying) Trust
✔ Google AdWords
✔ Bonus Info: How to Improve CTR and Slash Google AdWords Costs to Maximize Profits
✔ Microsoft adCenter
✔ Other PPC Providers
• Business Models and Client Acquisition
✔ The Goal of this e-book
✔ What are Your Goals?
✔ SEO Business Models
✔ More Information on Buying SEO Services
✔ Resources
✔ Online Auctions
✔ Forums
✔ Writing Articles
✔ Ideal Clients
✔ Where to find Clients
✔ Questions to Ask Clients
✔ Being Your Size
✔ Contracting & Outsourcing
✔ Cold Calling
✔ Niche SEO: Real Estate
✔ Sales Cycle
✔ Contracts
✔ Reports
✔ Dependency on Free Traffic
✔ Affiliate Sites & Passive Income Streams
✔ Resources
Table of content
• What is Copywriting?
✔ Definition and Scope
✔ Evolution of Copywriting
✔ Copywriting vs. Content Writing
• Benefits of Copywriting
✔ Increased Conversions
✔ Brand Recognition
✔ Improved SEO
• Focusing on the Customer in Copywriting
✔ Customer-Centric Approach
✔ Understanding Buyer Personas
✔ Customer Journey Mapping
• Negative Benefits in Copywriting
✔ Addressing Pain Points
✔ Overcoming Objections
✔ Turning Negatives into Positives
• Unique Selling Points (USPs) in Copywriting
✔ Identifying and Highlighting USPs
✔ Crafting a Unique Value Proposition
✔ Competitive Analysis in Copywriting
• Relevant Attention in Copywriting
✔ Targeted Messaging
✔ Personalization Techniques
✔ Using Data to Inform Content
• Honesty in Copywriting
✔ Building Trust through Transparency
✔ Ethical Considerations
✔ Authenticity in Brand Communication
• Simplicity in Copywriting
✔ Clarity in Communication
✔ Avoiding Jargon
✔ Crafting Clear Calls to Action (CTAs)
• Tone of Voice in Copywriting
✔ Establishing Brand Voice
✔ Adapting Tone for Different Audiences
✔ Tone Consistency Across Platforms
• Taking the Right Attitude in Copywriting
✔ Positive Messaging
✔ Empathy in Copywriting
✔ Addressing Negative Feedback
• Writing Like You Talk in Copywriting
✔ Conversational Copywriting
✔ Connecting with the Audience
✔ Natural Flow and Rhythm
• Writing for ‘Customer A’ in Copywriting
✔ Tailoring Content for Specific Segments
✔ Understanding Customer Motivations
✔ Adapting Tone for Various Demographics
• Headlines and Slogans in Copywriting
✔ Crafting Attention-Grabbing Headlines
✔ The Psychology of Slogans
✔ A/B Testing Headline Effectiveness
• Structure in Copywriting
✔ Organizing Content for Impact
✔ Importance of Clear Hierarchy
✔ Storytelling in Copywriting
• Company Taglines in Copywriting
✔ Creating Memorable Taglines
✔ Taglines Reflecting Brand Values
✔ Rebranding and Updating Taglines
• Metaphors and Similes in Copywriting
✔ Adding Depth to Copy with Metaphors
✔ Similes for Vivid Descriptions
✔ Cultural Considerations in Metaphor Usage
• Calls to Action in Copywriting
✔ Designing Compelling CTAs
✔ Urgency in CTAs
✔ Tracking and Analyzing CTA Performance
• Case Studies in Copywriting
✔ Showcasing Success Stories
✔ Building Credibility through Case Studies
✔ Crafting Engaging Case Study Narratives
• Liking as a Persuasive Element in Copywriting
✔ Building a Likable Brand Persona
✔ Leveraging Personal Stories
✔ Social Media Strategies for Likability
• Social Proof in Copywriting
✔ Types of Social Proof
✔ Testimonials and Reviews
✔ Incorporating User-Generated Content
• Consistency in Copywriting
✔ Maintaining Brand Consistency
✔ Consistent Messaging Across Platforms
✔ Evolution of Brand Consistency
• Authority in Copywriting
✔ Establishing Thought Leadership
✔ Expert Quotes and References
✔ Collaborations and Partnerships for Authority
• Scarcity as a Persuasive Element in Copywriting
✔ Creating a Sense of Urgency
✔ Limited-Time Offers
✔ Balancing Scarcity with Authenticity
• Reciprocity in Copywriting
✔ Offering Value First
✔ Freebies and Samples
✔ Building Long-Term Customer Relationships
Psychological Techniques
• Decision-Making Biases in Copywriting
✔ Understanding Cognitive Biases
✔ Leveraging Biases Ethically
✔ Behavioral Economics in Copywriting
• Neuro-Linguistic Programming (NLP) Techniques in Copywriting
✔ Using NLP for Persuasion
✔ Mirroring and Matching Techniques
✔ Subliminal Messaging in Copy
• Weasel Words in Copywriting
✔ Identifying and Avoiding Weasel Words
✔ Impact on Credibility
✔ Alternative Language Choices
Hints and Tips
• Six Ways to Improve Your Copywriting
✔ Continuous Learning and Skill Development
✔ Seeking Feedback from Peers
✔ Analyzing Competitor Copy for Inspiration
• Ten Ways to Beat Writer’s Block in Copywriting
✔ Creative Exercises and Prompts
✔ Taking Breaks for Mental Refreshment
✔ Collaborative Brainstorming Techniques
• Ten Tips for Freelance Copywriters
✔ Setting Clear Client Expectations
✔ Building a Diverse Portfolio
✔ Managing Time and Prioritizing Projects
Table of Contents
• Introduction
✔ Overview of Facebook Ads
✔ Importance of Facebook Advertising
• Facebook Ads Strategy: A Simple Guide
✔ Strategy Goals
✔ The Facebook Ads Funnel: Traffic and Engagement
✔ Examples of Successful Campaigns
• Advertising Costs
✔ How much do Facebook ads cost?
✔ Return on Investment (ROI)
✔ Key Performance Indicators (KPIs)
• Your First Campaign
✔ What Is a Facebook Pixel?
✔ How to Set Up Your Pixel
✔ How to Use Facebook Ads Manager
✔ Understanding (And Choosing) Ad Objectives
✔ Types of Ad Formats (And Which To Use)
✔ How to Create Your First Facebook Ad
✔ Keeping Your Ad Campaigns Organized
• Custom Audiences and In-Depth Ad Targeting
✔ What is a Facebook Custom Audience?
✔ How to Use Custom Audiences
✔ Facebook Lookalike Audiences
✔ Interest-Based Ad Targeting
✔ Remarketing Ads
• Performance Marketing Cookbook
✔ Ad Optimization
✔ Analytics Reports
✔ All About Ad Frequency
✔ Split Testing
✔ Targeting Other Countries
✔ Seasonality
• Facebook Advertising Strategy FAQs
✔ What’s a good Ads Budget?
✔ How often should I update my ads?
✔ Why does my CPC/CPA keep increasing?
✔ If I’m already running Google AdWords campaigns, do I still need Facebook ads?
✔ What if I can’t find my audience on Facebook?
✔ Where can I find more Facebook ads resources and help?
✔ What tools are available to help me run Facebook ads?
• Google AdWords Fundamentals
• Introduction
✔ Benefits of online advertising and AdWords
✔ Google’s advertising networks
✔ Where your ads can appear
✔ The quality of your ads
• Campaign
✔ Choosing a campaign type
✔ Structuring your campaign
✔ Targeting your audience
✔ Setting bids and budgets
✔ Creating ad groups
✔ Tools to plan a campaign
• Results
✔ Measure your results
✔ Tools to measure your performance
✔ Evaluate metrics relevant to your goals
✔ Optimize your campaign
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