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About Business Studies Bundle
4 Pack Bundle
What’s Covered?
Introduction Technology-Driven: Take My Road Sales-Driven: A Cruising Taxi Market-Driven: Driven to Success Summary Introduction Your Jack of All Roles, Master of None Breaking It Down Roles and Goals Blackblot Product Management Team Model Odd Couple(s) Roles and Activities Solution Summary Introduction Key Concepts Market Requirements Blackblot Product Frames Model Product Definition Foundation Documents Blackblot Product Definition Team Model Product Delivery Process Conclusion Introduction Voice of the Customer Market Requirements Document Blackblot Procedural Requirements Management Model Directive Constraints Rationales and Sources Presentment Modes Whole Picture Verifying Wholeness Market Requirements and Engineering Market Requirements Database Summary Introduction Business Domains Marketing Domain Marketing Domain Disciplines Blackblot Marketing Model Product Marketing Methods Corporate Marketing Methods Marketing Communications Methods Corporate Organizational Structures Marketing and Strategies Marketing and Plans Summary Introduction Value Concept Value Formula Scale Value Concept Application Internal Value Marketing Dynamics External Value Marketing Dynamics Creating Superior Perceived Value Product Marketing Messages Value Messages’ Foundational Knowledge PMTK Market Messaging Model PMTK Marketing Messages Model and Plan Summary Introduction Product Life Cycle Model Assumptions Product Life Cycle Model Stages Reasons for Extending the PLC Strategies for Extending the PLC Product Planning Strategies for Extending the PLC Product Marketing Strategies for Extending the PLC Strategy Application within the PLC Model Limitations of the PLC Model Benefits of the PLC Model Conclusion Product Management Terms and Definitions Product Management Glossary Description PMTK Index PMTK Overview PMTK Synopsis PMTK Background PMTK Scope PMTK Use Convention PMTK Core Models PMTK Action Model PMTK Flow Model PMTK Task Model PMTK Support Models PMTK Action-Team Model PMTK MVP Model PMTK PRM Model PMTK Problem Echelon Model PMTK Product Tree Model PMTK Concept Models Blackblot Product Management Team Model Blackblot Product Definition Team Model Blackblot Product Frames Model Blackblot Marketing Model Product Planning PRM Market Requirements Document (MRD) Template V. 4.0 PRM Product Requirements Document (PRD) Template V. 4.0 PMTK Market Requirements Document (MRD) Template V. 4.0 Use Cases – Template V. 4.0 Product Roadmap – Template V. 4.0 MVP Pricing Model – Template V. 4.0 .163 Win/Loss Analysis Questionnaire – Template V. 4.0 172 Win/Loss Analysis Report – Template V. 4.0 Customer Visit – Guidelines V. 4.0 Product Marketing Business Case – Template V. 4.0 Competitor Analysis – Template V. 4.0 Product Comparison – Template V. 4.0 Corporate Mission – Template V. 4.0 Product Positioning – Template V. 4.0 Sales Axioms – Template V. 4.0 Problem/Solution/Feature/Benefit – Template V. 4.0 Unique Selling Proposition – Template V. 4.0 Market Plan – Template V. 4.0 Company Profile – Template V. 4.0 Product Backgrounder – Template V. 4.0 Collateral Matrix – Guidelines V. 4.0 Press Release Questionnaire – Template V. 4.0 Lead Generation – Template V. 4.0 Process Efficiency Meeting Rules – Guidelines V. 4.0 Management by Objectives (MBO) Guidelines V. 4.0 Decision Making – Guidelines V. 4.0 Deliverable Sign-Off – Guidelines V. 4.0 Generic Document – Template V. 4.0 Bundle Book – Guidelines V. 4.0 Gap Analysis – Template V. 4.0 Performance Review – Template V. 4.0 PMTK Personnel Management Curriculum Vitae – Template V. 4.0 Professional Development Plan – Template V. 4.0 .321 PMTK Role Descriptions – Guidelines V. 4.0 PMTK Job Description – Template V. 4.0 PMTK Interview Process – Guidelines V. 4.0 PMTK Implementation PMTK Implementation Plan – Template V4.0
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