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  • Basic to Advance No matter what you know, these books teaches you from basic terms to advance level.
  • All Concepts Covered With these books you learn each and every aspect of Business Analytics.
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  • Global Opportunity With global rise in demand of Business Analytics subjects, opportunities are endless in terms of jobs.
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What’s Covered?

Table of content

• The Process of Analytics
✔ What Is Analytics? What Does a Data Analyst Do?
✔ An Example
✔ A Typical Day
✔ Is Analytics for You?
✔ Evolution of Analytics: How Did Analytics Start?
✔ The Quality Movement
✔ The Second World War
✔ Where Else Was Statistics Involved?
✔ The Dawn of Business Intelligence
• Accessing SAS and R
✔ Why SAS and R?
✔ Market Overview
✔ What Is Advanced Analytics?
✔ History of SAS and R
✔ History of SAS
✔ History of R
✔ Installing SAS and R
✔ Installing SAS
✔ Installing R
• Data Manipulation Using SAS and R
✔ Define: The Phase Before Data Manipulation (Collect and Organize)
✔ Basic Understanding of Common Business Problems
✔ Sources of Data
✔ The Use of Benchmarks to Create an Optimal Define Statement
✔ Data Flow from ERP to Business Analytics SaaS
✔ What Are Primary Keys?
✔ What Is a Relational Database?
✔ Sanity Check on Data
✔ Case Study 1
✔ Case Study 1 with SAS
✔ Case Study 1 with R
• Discover Basic Information About Data Using SAS and R
✔ What Are Descriptive Statistics?
✔ More About Inferential and Descriptive Statistics
✔ Tables and Descriptive Statistics
✔ What Is a Frequency Distribution?
✔ Case Study 2
✔ Solving Case Study 2 with SAS
✔ Solving Case Study 2 with R
✔ Using Descriptive Statistics
✔ Measures of Central Tendency
✔ What Is Variation in Statistics?
• Visualization
✔ What Is Visualization?
✔ Data Visualization in Today’s World
✔ Why Do Data Visualization?
✔ What Are the Common Types of Graphs and Charts?
✔ Case Study on Graphs and Charts Using SAS
✔ About the Data
✔ What Is This Data?
✔ Definitions
✔ Problem Statement
✔ Solution in SAS
✔ SAS Code and Solution
✔ Visualization
✔ Case Study on Graphs and Charts Using R
✔ About the Data
✔ What Is This Data?
✔ Definitions
✔ Problem Statement
✔ Solution in R
✔ R Code and Solution
✔ Visualization
✔ What Are Correlation and Covariance?
✔ How to Interpret Correlation
• Probability Using SAS and R
✔ What Is Probability?
✔ Probability of Independent Events: The Probability of Two or More Events
✔ Probability of Conditional Events: The Probability of Two or More Events
✔ Why Use Probability?
✔ Bayes’ Theorem to Calculate Probability
✔ Bayes’ Theorem in Terms of Likelihood
✔ Derivation of Bayes’ Theorem from Conditional Probabilities
✔ Decision Tree: Use It to Understand Bayes’ Theorem
✔ Frequency to Calculate Probability
✔ For Discrete Variables
✔ For Continuous Variables
✔ Normal Distributions to Calculate Probability
✔ What If the Variable Is Not Normally Distributed?
✔ Case Study Using SAS
✔ Problem Statement
✔ Solution
✔ SAS Task to Do 1
✔ SAS Task to Do 2
✔ Case Study in R
✔ Problem Statement
✔ Solution
✔ R Task to Do
• Samples and Sampling Distributions Using SAS and R
✔ Understanding Samples
✔ Sampling Distributions
✔ Discrete Uniform Distribution
✔ Binomial Distribution
✔ Continuous Uniform Distribution
✔ Possion Distribution
✔ Use of Probability Distributions
✔ Central Limit Theorem
✔ The Law of Large Numbers
✔ Parametric Tests
✔ Nonparametric Tests
✔ Case Study Using SAS
✔ Case Study Using R
• Confidence Intervals and Sanctity of Analysis Using SAS and R
✔ How Can You Determine the Statistical Outcome?
✔ What Is the P-value?
✔ Errors in Hypothesis Testing
✔ Case Study in SAS
✔ Case Study with R
• Insight Generation
✔ Introducing Insight Generation
✔ Descriptive Statistics
✔ Graphs
✔ Inferential Statistics
✔ Differences Statistics
✔ Case Study with SAS
✔ Case Study in R

Table of content

• BUSINESS STATISTICS
✔ Introduction
✔ Meaning and Definitions of Statistics
✔ Types of Data and Data Sources
✔ Types of Statistics
✔ Scope of Statistics
✔ Importance of Statistics in Business
✔ Limitations of statistics
✔ Summary
• AN OVERVIEW OF CENTRAL TENDENCY
✔ Introduction
✔ Arithmetic Mean
✔ Median
✔ Mode
✔ Relationships of the Mean, Median and Mode
✔ The Best Measure of Central Tendency
✔ Geometric Mean
✔ Harmonic Mean
✔ Quadratic Mean
✔ Summary
• DISPERSION AND SKEWNESS
✔ Introduction
✔ Meaning and Definition of Dispersion
✔ Significance and Properties of Measuring Variation
✔ Measures of Dispersion
✔ Range
✔ Interquartile Range or Quartile Deviation
✔ Mean Deviation
✔ Standard Deviation
✔ Lorenz Curve
✔ Skewness: Meaning and Definitions
✔ Tests of Skewness
✔ Measures of Skewness
✔ Moments
✔ Kurtosis
✔ Summary
• CORRELATION ANALYSIS
✔ Introduction
✔ What is Correlation?
✔ Correlation Analysis
✔ Scatter Diagram
✔ Correlation Graph
✔ Pearson’s Coefficient of Correlation
✔ Spearman’s Rank Correlation
✔ Concurrent Deviation Method
✔ Limitations of Correlation Analysis
• CORRELATION ANALYSIS
✔ Introduction
✔ What is Regression?
✔ Linear Regression
✔ Regression Line of Y on X
✔ Scatter Diagram
✔ Fitting a Straight Line
✔ Predicting an Estimate and its Preciseness
✔ Error of Estimate
✔ Regression Line of X on Y
✔ Properties of Regression Coefficients
✔ Regression Lines and Coefficient of Correlation
✔ Coefficient of Determination
✔ Correlation Analysis Versus Regression Analysis
• INDEX NUMBERS
✔ Introduction
✔ What are Index Numbers?
✔ Uses of Index Numbers
✔ Types of Index Numbers
✔ Simple Index Numbers
✔ Composite Index Numbers
✔ Simple Aggregative Price/Quantity Index
✔ Index of Average of Price/Quantity Relatives
✔ Weighted Aggregative Price/Quantity Index
✔ Index of Weighted Average of Price/Quantity Relatives
✔ Test of Adequacy of Index Numbers
✔ Special Issues in the Construction of Index Numbers
✔ Problems of Constructing Index Numbers
• ANALYSIS OF TIME SERIES
✔ Introduction
✔ Objectives of time series analysis
✔ Components of time series
✔ Time series decomposition models
✔ Measurement of secular trend
✔ Seasonal variations
✔ Measurement of cyclical variations
✔ Measurement of irregular variations
• PROBABILITY THEORY
✔ Introduction
✔ Some Basic Concepts
✔ Approaches to Probability Theory
✔ Probability Rules
✔ Bayes’ Theorem
✔ Some Counting Concepts
• PROBABILITY DISTRIBUTIONS-I
✔ Introduction
✔ Discrete Probability Distribution
✔ Bernoulli Random Variable
✔ The Binomial Distribution
✔ The Poisson Distribution
• PROBABILITY DISTRIBUTIONS-II
✔ Introduction
✔ Continuous Probability Distribution
✔ The Normal Distribution
✔ The Standard Normal Distribution
✔ The Transformation of Normal Random Variables
• Sampling and sampling methods
✔ Census Vs. sampling method
✔ Definitions
✔ Probability samples vs. non-probability samples
✔ Probability sampling methods
✔ Non-probability sampling methods
✔ Determination of sample size
• SAMPLING DISTRIBUTIONS
✔ Introduction
✔ Sampling Distribution of the Mean
✔ Central Limit Theorem
✔ Sampling Distribution of the Proportion
✔ Sampling Distribution of the Difference of Sample Means
✔ Sampling Distribution of the Difference of Sample Proportions
✔ Small Sampling Distributions
✔ Sampling Distribution of the Variance
✔ F Distribution
✔ t-Distribution
• STATISTICAL ESTIMATION
✔ Introduction
✔ Types of Estimates
✔ Criteria of a good estimator
✔ Method of Maximum Likelihood
✔ Point Estimation
✔ Interval Estimation
✔ Sample size Determination
✔ Summary
• TESTING OF HYPOTHESE
✔ Introduction
✔ The Null and the Alternative Hypothesis
✔ Some Basic Concepts
✔ Critical Region in Terms of Test Statistic
✔ General Testing Procedure
✔ Tests of Hypotheses about Population Means
✔ Tests of Hyp

Table of content

• Consumer Behavior
    ✔ Introduction
    ✔ Definition of Consumer Behavior
    ✔ Managerial and Consumer Perspective on Consumer Behaviour
    ✔ Consumer Rights and Social Responsibility
    ✔ Trends in Consumer Behaviour
    ✔ Application of Consumer Behaviour in Marketing
    ✔ Summary
    ✔ Additional Reading
    ✔ Self-Assessment Questions
• Nature of Consumer Behaviour
    ✔ Introduction
    ✔ Nature of Consumer Behaviour
    ✔ Concept and Need for Studying Consumer Behaviour
    ✔ Importance of Consumer Behaviour
    ✔ Consumer Behaviour and Marketing Management
    ✔ Consumer Behaviour and Market Segmentation
    ✔ Criteria and Strategies for Market Segmentation
• Consumer Research
    ✔ Introduction
    ✔ History of Consumer Research
    ✔ The Value of Consumer Research
    ✔ Consumer Research Process
    ✔ Summary
• Psychographic Analysis
    ✔ Introduction
    ✔ Meaning of Consumer Psychographic Inventory
    ✔ Constructing a Psychographic Inventory
    ✔ Psychographic Segmentation
    ✔ Application of Psychographic Analysis
    ✔ Summary
• Consumer Attitude
    ✔ Introduction
    ✔ Definition and Meaning of Consumer Attitude
    ✔ Nature and Components of Attitudes
    ✔ Factors Involved in the Formation of Attitudes
    ✔ Theories of Attitudes
    ✔ Models of Attitude
    ✔ Measurement of Attitudes
• Social Class
    ✔ Introduction
    ✔ Definition and Meaning of Social Class
    ✔ Measurement of Social Class
    ✔ Characteristics Features of Social Class
    ✔ Lifestyle Profiles of the Social Class
    ✔ Summary
• Culture and Consumer Behavior
    ✔ Introduction
    ✔ Characteristics of Culture
    ✔ Cultural Influence
    ✔ Cultural Value and Consumer Behaviour
    ✔ Culture and Product
    ✔ Social Implication of Culture

Table of content

• INTRODUCTION TO MARKETING
    ✔ Objectives
    ✔ Introduction to Marketing Management
    ✔ Difference between Selling and Marketing
    ✔ Process of Marketing Management.
    ✔ Marketing Tasks.
    ✔ Scope of Marketing.
    ✔ Core Concept of Marketing.
    ✔ Demand Management in Marketing.
    ✔ Marketing Management Philosophies
    ✔ Production Concept.
    ✔ Product Concept.
    ✔ Selling Concept.
    ✔ Marketing Concept.
    ✔ Social Marketing Concept.
    ✔ Holistic Concept
    ✔ Marketing in Economic Development Process
    ✔ Marketing Environment.
• CONSUMER BEHAVIOUR & MARKET SEGMENTATION
    ✔ Identification of market
    ✔ Market Segmentation
    ✔ STP Approach
    ✔ Market Information System (MIS)
    ✔ Market Research
    ✔ Consumer Behaviour
    ✔ Demand Forecasting
• PRODUCT
    ✔ Product
    ✔ Product Classification.
    ✔ Product Strategies.
    ✔ New Product Development.
    ✔ Product Life Cycle and Marketing Mix.
    ✔ Branding Strategy
    ✔ Labeling Strategy
    ✔ Packaging Strategy
• PRICING ,DISTRIBUTION CHANNEL & PHYSICAL DISTRIBUTION
    ✔ Pricing Methods and Strategy.
    ✔ Distribution System
    ✔ Function of Wholesaler and Retailer
• PROMOTION
    ✔ Marketing Communication (IMC)
    ✔ Tools of Promotion
    ✔ Promotional Strategy
• RECENT DEVELOPMENT IN MARKETING
    ✔ Marketing of Services
    ✔ Rural Marketing
    ✔ International Marketing
    ✔ Digital Marketing
    ✔ Marketing through Social Channels
    ✔ Marketing
    ✔ Green Marketing

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